Plan Craft Communicate
Who I work with
With significant experience of the voluntary sector and business-to-business communications, I can provide the targeted PR and communications your organisation needs.
Charities
I’ve got more than 10 years experience working for the major national charities WWF and Guide Dogs. Highlights include managing PR for a campaign which successfully led to a change in the law to let guide dogs travel in private hire vehicles and leading for WWF on the planning and launch of the ongoing Sky Rainforest Rescue campaign to save a billion trees in the Amazon. I also led PR on WWF-UK’s first ever Earth Hour which saw national landmarks like Big Ben plunge into darkness and achieved significant national and regional media coverage.
Businesses
For the last 5 years I’ve led PR & Communications for the energy division of the FTSE 250 facilities management company Mitie. Experience has gone across media relations and B2B marketing, communications and brand. In that time I’ve led on the PR & Communications for a new energy proposition and rebrand. I’ve also worked closely with major corporates like Sky, the Arcadia Group and Specsavers during my time in the charity sector.
Public sector
My roots in regional journalism have provided me with the essential background knowledge on local authorities. I’ve also worked in partnership with a number of local authorities during my time in both the charity sector and in the business world.
Alison (centre), whilst working at WWF-UK, with David Cameron and his team in the Arctic in 2006.
and what they say about me
“Alison is a complete PR professional who would be an asset to any organisation. She is able to create integrated communication strategies, write clear copy and build excellent relationships with journalists. Her calm head and strategic approach in a crisis are invaluable.”
David Cowdrey“I can highly recommend Alison to guide and manage Communications and PR. She hones ideas into crisp and targeted communications, closely linked to strategic objectives. She always remains focused on the big picture and her confident and ‘can do’ approach makes her a pleasure to work with.”
Jo Butlin“Alison has a natural ability to distil complex subjects into punchy communications. She plans communications with creativity and flair whilst maintaining focus on strategic goals. During our time together at WWF-UK she played a key role in building effective business partnerships.”
Beatrix Richards“Alison is a great all-round communicator with a natural news instinct. She devises and leads effective communications campaigns with ease, always producing first-class results. She is an extremely positive person to work with.”
Robin Hutchinson MBELatest Work
Energy at Mitie in the news
Coverage in the Sunday Express and leading trade magazine FM World about YouGov survey into business attitudes towards energy
New video for Mitie Energy
Check out this new video I helped create for Mitie Energy – helping businesses reduce energy and carbon costs. If you like it please share it! View the video on YouTube